About Us
hip baby™ has been helping parent's through all the moments of baby's day since 1995. In 2009 the business was then sold to Jen MacCormack and Michael Ziff, who had been designing and manufacturing organic kids clothing. Their vision was to add even more sustainable and organic options while maintaining the practicality of the items offered.
Sustainability, value and function are what make a hip baby,
and we believe you can have all that with style.

